Biz Buzz – New Gild Jewelers

Photo courtesy of Jenn Bellefleur
Photo courtesy of Jenn Bellefleur

Business:  New Gild Jewelers

Your Name: Jen Bellefleur

Job Title:  Co-Owner

Give us a brief overview of your business and what services you provide the community:  

We’re an artisan jewelry studio, making full custom diamond and gemstone jewelry, as well as one-of-a-kind jewelry for our gallery collections.  We do expert antique renovations and repairs on all your jewelry.  We do things the old fashioned way, with very beautiful results–the secret ingredient?  Love.  We love what we do, and we love serving our community; that love infuses our pieces with soul.  

How many years have you been in business? 

We’ll be celebrating our 5th birthday in the spring!  We’re so excited and grateful.

What’s something unique we should know about your business?  

We operate in a holistic way, always asking what is best for our clients, our employees, the community, and the environment.  All of our employees rave about the positive way they’re treated at work–after all, we spend more time together than we do with our families–why not lead with love?

What’s your favorite thing about your job?  

Hearing couples tell me about their love stories is my favorite thing about my job.  Being with people as they mark the most special occasions in their lives is a sacred opportunity. 

What’s the best thing about working with the LGBTQ community?  

Given the fact that LGBTQ people are marginalized and persecuted in so many areas of their lives, I’m very grateful to be able to play a small part in their love stories, and to provide them with a beautiful and loving experience–just as it should be.

Does your business have anything new, fun or unique happening on the horizon?  

We’ve just launched New Gild Gem Lab, where we identify precious and semiprecious gems, test metal for type and karatage, inspect gems for treatments, and authenticate some watch brands. We can work with jewelry pieces or loose gemstones. Our services are conducted entirely in-house, using industry leading technology, our deep bench of experience, and a variety of certifications and accreditations. Your items will not only be safe and secure, but handled with care, confidence, skill and expertise.

If you weren’t doing your current job, what would you be doing?  

Living and working somewhere in Southern California, with my husband and our rescue dog, Bullet.  I’d work on my paddle boarding!

5100 Eden Ave, Suite 107 • Edina, MN 55436
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