The Moving Company That Rises Above Expectations: Rose’s Daughters Moving Services

Moving is stressful. Whether it’s into your first college dorm room, to a new town for work or for family and loved ones, packing everything you own into boxes and moving it somewhere else is tiring, stressful and usually not super fun. And if moving is hard when you’re excited about it, imagine how hard it becomes when you’ve lived in the same house for 40 years, and it’s not really what you want to do. That’s exactly how it feels when seniors have to move.

Rose’s Daughters Senior & Specialty Move Managers provide a gentle, compassionate, “white glove” moving service for seniors who are downsizing, moving into a retirement or assisted living community or making any other big later-in-life move.

“As an organization, we take incredibly important care of paying attention to the people that we’re serving … to minimize the trauma and change happening in their lives,” says Mark Lozano, the general manager of Rose’s Daughters. “We’re helping our parents and grandparents move at times that are very stressful.”

A veteran of the industry with 30 years of experience, Lozano has seen all sides of moving companies, and one of the things that makes Rose’s Daughters different from the others is the care put into every single move. It’s not about the move, per se; it’s about the people moving.

In many cases, the people Rose’s Daughters’ moving team is helping with their transition into a new home have just had a massive life event — and usually not a positive one. Whether it’s the loss of a spouse, the onset of dementia or other memory loss, or just the need for more care later in life, these events are traumatic and frequently painful. Rose’s Daughters is committed to making the moving part of that change as trouble-free and comfortable as possible.

One great example of how Rose’s Daughters pays extra attention to detail and cares for their clients is in the actual setup of new rooms.

“We take pictures of nightstands, of bathroom counters, of your refrigerator, so when we unpack, we can make sure it looks just like it did before you moved,” Lozano says. And it is all in an effort, “to help someone, honestly, down to their heart.”

This seemingly small extra step makes a world of difference for people. If you’ve reached for your toothbrush in the same cup, in the same spot on your bathroom sink, for four decades, it’s a wonderful comfort to know that it’ll be right there when you reach for it in your new home.

Don’t let their delicate approach fool you, though. Rose’s Daughters is also an extremely efficient moving company.

“We try to get most moves done in the same day,” Lozano says. “The shorter you can make the move, [while keeping it] familiar, the better.”

 That’s part of minimizing the trauma of the event — short and compassionate, and as simple as possible.

Rose’s Daughters has an added layer of compassion and care, of course, because it is a queer-owned and run business.

“Number one [at Rose’s Daughter’s] is the diversity of our staff. It doesn’t matter who you are, where you came from, what your background is,” Lozano notes. “We have that care and compassion without judgment. We’ve got such a great team of people who just want to help everyone.”

Especially with the older generation, the pressure of being a queer elderly couple might feel overwhelming, so you know when you call Rose’s Daughters, you’re getting a team of movers who understand.

“[Other] movers don’t care as much, usually. They’re in there to pack it up and make stuff move. Our oldest employee helping with packing is 81,” Lozano says with a laugh, “and she knows how to pack that special crystal vase!”

And the best part about Rose’s Daughters Moving Company is that they’re expanding, so they can help care for even more people!

“We are on a growth trajectory! We’ve had our biggest year ever in 2025,” Lozano says. “We’d like to hire more people from diverse communities and double or triple our company in the next two years.”

This means that, whether it’s a big or small move, a happy or sad one, or anything in between, you can rest assured that you or your loved ones will be helped with true care, attention to detail and love.

Rose’s Daughters Senior & Specialty Move Managers is there to help you in the next phase of your life because they truly mean it when they say they’re “more than just movers.”

If you’re interested in learning more about the services Rose’s Daughters offers, give them a call at (612) 330-3772 or visit their website, rosesdaughters.com!