No Buzz, Just Truth: Queerity Sober Dating and Social App Is Something the World Just Might Need Right Now
Let’s talk about it…
In the social media landscape where connection is often muffled by noise, performance and, at times, substances, Jordan Hurt is offering something different and exciting!
Known to many as a lead cast member on “Owning Manhattan,” Jordan Hurt is expanding his platform beyond real estate and reality television into a space that is both deeply personal and widely needed. As the founder of Queerity, a newly launched sober LGBTQ+ social and dating app, he is addressing a gap that has long existed but has rarely been centered.
Queerity officially launched in the United States and Canada, with expansion already underway. The platform is designed to be multi-functional, supporting dating, friendships and community-building, while placing sobriety at its core. Rather than offering sobriety as a secondary filter, as many mainstream platforms do, Queerity establishes it as a shared foundation, creating a space where users do not have to navigate or negotiate that aspect of their identity.
For Hurt, “This work is not only conceptual, but also lived as well.” For someone who identifies as both queer and sober, speaking candidly about the ways in which many traditional social platforms can unintentionally reinforce environments that are not always supportive of sobriety, particularly within LGBTQ+ spaces.
This is especially relevant given ongoing concerns around substance use within the community. Hurt referenced the prevalence of “chemsex” culture, where substance use and intimacy are intertwined, as one example of how connection can become complicated by external factors. While not always openly discussed, these dynamics have had a measurable impact on how individuals form relationships and navigate recovery.
Queerity responds to this reality by offering an alternative: a space centered on connection without substances. As Hurt describes it, “The goal is to create opportunities for chemistry without chemicals and authentic interaction without the pressures or triggers that may exist elsewhere.”
The platform’s design reflects this intention. Queerity leans into a lighter, more welcoming aesthetic, an intentional stray from the darker, more slate feel that characterizes other builds. Functionally speaking, it has multiple modes that allow users to engage based on their intentions, whether that be dating, friendship or support. Additional features include wellness check-ins, progress tracking and access to community resources. These other variables allow the platform to offer more than something quick and light on substance.
The name “Queerity” brings alignment — sort of like a reclamation of identity that merges concepts of community and sobriety into a single framework.
“This is part of a larger cultural shift, one where individuals are not only redefining language but also reshaping the environments in which they exist,” Hurt says.
Beyond the digital experience, Hurt has aspirations for physical spaces that mirror Queerity’s values. When asked what Queerity might look like offline, he described community-centered venues with spaces where individuals can gather without the expectation of alcohol or substances, whether for conversation, creative expression or mutual support. The concept reflects a growing interest in sober social environments that prioritize inclusion and accessibility.
While Queerity is currently limited to users ages 18 and older, Hurt also touched on the importance of visibility for younger audiences. Although the platform itself maintains age restrictions for safety and legal reasons, he emphasized the broader impact of representation, particularly in demonstrating that it is possible to live, create and succeed without reliance on substances.
This visibility has already begun to resonate. Following his decision to share aspects of his sobriety journey publicly, Hurt noted an outpouring of responses from individuals who saw themselves reflected in his experience. That response underscores a key aspect of Queerity’s mission: not simply to connect users, but to affirm that alternative ways of living and connecting are both valid and attainable.
The platform has already received media attention and continues to expand its reach as conversations around sobriety and wellness gain traction within LGBTQ+ spaces.
When asked how he defines success, metrics or growth figures weren’t a priority. Instead, there was a greater focus on impact. Whether users are able to form meaningful relationships or simply have a positive experience engaging with others in a space that feels safe and aligned in moments where digital platforms often prioritize scale over true presence, Queerity presents a different model — one centered within intention, lived experience and community care.
For more information, visit:
queerityapp.com
Instagram: @queerityapp
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