Pure Jean-ious

Hot picks from MOA® Trend Specialist Sara Rogers
Get ready to get over your blues this season, because denim styles in black, grey and brown hues will rule for fall. From skinny to super-relaxed, I found plenty of cuts, washes and fits for all body types and comfort levels – just remember to always try on before buying because one denim brand can vary drastically from another.
(Left to Right)
Black
Bloomingdale’s
Get ready to be influenced by the dark side in this fall’s dark denim takeover. Forever coveted by rockers and goth fans, everyone can live on edge this season in head to toe black. The straight leg and classic fit of this Rock & Republic pair make them perfect for dressing up or down.
Zippers
Metropark / Level 1, North (N108)
Sick of being hidden, zippers are finally exposing themselves to the world this season! Spotted on everything from dresses to denim, exposed zippers ruled the runways for fall.The zippy additions to the pockets of this Projek Raw pair help add an unexpected rocker element to a traditional denim style.
Brown
Levi’s / Level 2, South (S262)
Tired of basic blue? Denim is branching out to unexpected areas on the color wheel with rich, chocolate brown styles. A perfect option to pair with fall’s cozy knits, dark brown was a key choice in many top denim retailers’ assortments.
Destroyed
True Religion Brand Jeans / Level 1, South (S174)
Break out your old Nirvana and Pearl Jam albums because the grunge trend is back in a big way. Worn, destroyed denim has re-emerged in numerous styles from barely ripped to all-out scissor slicing. True Religion’s new black stitched Super T’s are the perfect match to this season’s plaid shirts.
Grey
United Colors of Benetton / Level 1, South (S152)
The world’s love of gloom and doom continues as grey styles are once again a huge blip on the radar for fall. From powerful purples to basic black, grey looks great paired with all the “it” colors right now. Choose a darker grey hue if you’re looking for pair that you can wear into next season.
Onward Style is Lavender’s exclusive column written by Sara Rogers, MOA® Trend Specialist. She has worked in the fashion industry for more than 20 years as a model, fashion specialist, wardrobe therapist, and television host. As the Trend Specialist and Personal Shopper for Mall of America®, her “office” spans 4.2 million square feet and more than 520 stores, providing her with extensive resources to research what’s hot in retail trends.
