Biz Buzz – Natalie Lyon Agency, Farmers Insurance

The Lyon Family - Natalie, her wife Janae', golden retriever Brynn and min pin Sebastian. Photo courtesy of Natalie Lyon
The Lyon Family - Natalie, her wife Janae', golden retriever Brynn and min pin Sebastian. Photo courtesy of Natalie Lyon

Business: Natalie Lyon Agency, Farmers Insurance

Your Name: Natalie Lyon

Job Title: Agency Owner

Give us a brief overview of your business and what services you provide the community: 

We are a local, LGBTQ owned insurance agency.  Our motto is we make insurance simple!  As far as services 1 call insures it all- we are able to help with home, life, auto, business, recreational products, renters, condo, landlord, vacant, workers compensation, pet insurance and more!

How many years have you been in business? 9 years

What’s something unique we should know about your business? 

Our office location is not only nestled in one of the cutest South Minneapolis neighborhoods, but we have bragging rights as being home to the one and only Prince.  Our building housed his recording studio in the 1970s. Purple rain…purple rain…

What’s your favorite thing about your job? 

I love how I am able to work with clients through their lifecycle.  I get to experience the excitement from the college student who is getting settled in at their university and needs to setup renters insurance.  Then there’s hearing about the new home they are buying and setting up protection through home insurance on that asset.  Then they reach out when they are starting a family and we get life insurance setup to remove the emotional and financial loss in case of unforeseen death.  To sum it up, my favorite part about my job is the people!  The people I get to work with as clients, referrals partners, and the opportunity to improve our community.  

What’s the best thing about working with the LGBTQ community?  

I think our community is really good about doing business to support one another.  The majority of my client base is LGBTQ people and I absolutely love that.  We have created a website, (quick plug) gayinsurancemn.com so we can be more connected with the community and people can easily find us and know without question they will get a welcoming, inclusive, and educational client experience.  

Does your business have anything new, fun or unique happening on the horizon?  

We purchased our office building early 2021 and haven’t got to have a big kick off event due to COVID.  We are crossing our fingers for a big open house event coming this summer/fall that will rock your socks off!

If you weren’t doing your current job, what would you be doing? 

I love animals so probably working at a humane society or zoo.  

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