Dr. Brian Peters opened Mill District Dental in 2015 and has been perfecting smiles and creating a welcoming atmosphere for every patient since.
Brian Peters had been practicing dentistry for four years when he decided he wanted to start looking for a practice of his own to purchase. After graduating from the University of Minnesota Dental School and working in communities in Stillwater, Owatonna, and Wyoming, Dr. Peters wanted to sprout his roots somewhere closer to Minneapolis with a shorter commute. And thus, Mill District Dental was born.
“At the time, I was living in the up-and-coming North Loop and was witnessing the vast amount development firsthand. I decided that either I was going to open my dream dental practice, or I was going to watch someone else do it. So I decided to go for it, and I haven’t looked back,” he says.
Though many people experience a lot of discomfort, pain, anxiety, at the mere thought of a visit to the dentist, Dr. Peters wanted to make his patients feel comfortable and homey.
“I set out to build a practice that would be comfortable for patients and staff alike. One that didn’t have the feel of your standard dental office, offering a level of customer service superior to what most people are accustomed to. I wanted something that had more of a homey feel and less clinical,” Dr. Peters says. “I also wanted a space that would allow patients to feel relaxed, so we added massage chairs and TV’s on the ceilings to offer something for patients to focus on other than their dental treatment.”
In addition to making his patients feel comfortable and relaxed, Dr. Peters’ goal is to make all feel welcome and invited to his practice. As a member of the GLBT community himself, Dr. Peters says it’s always been important to him to make all GLBT clientele feel welcome and accepted.
“My hope for my fellow GLBT community is that when they come to Mill District Dental everyone who walks through the door will feel welcomed and accepted. I think many people in the GLBT community are put in a position where they have to choose whether or not to come out to the people they interact with in their day-to-day life, whether it be a doctor, someone at work, etc. At Mill District Dental, hopefully that’s a non-issue, and people feel comfortable to be 100 percent themselves,” Dr. Peters says.
One of the things that Dr. Peters enjoys most about being a dentist is the opportunity to build relationships with his patients.
“[It’s fun] to have the ability to build long-term relationships with patients. Having a strong GLBT [connection] allows for easy and natural conversation with patients who have similar life experiences and interests. Not only does this help provide the building blocks for creating lasting relationships but ultimately makes for a rewarding practice and career,” Dr. Peters says.
Mill District Dental offers a variety of dental services including general dentistry, cosmetic dentistry, Invisalign, bleaching, Botox, and dermal fillers. Outside of its dental services, Mill District Dental is known for its luxurious dental experience, complete with your choice of TV show and massage chairs.
“We have always made it our focus to attempt to change people’s perception of what it is like to go to the dentist. People often associate a trip to the dentist as a rather anxiety inducing experience,” Dr. Peters says. “Through our exceptional patient care, friendly customer service, modern and comfortable office, ceiling mounted TVs, and massaging patient chairs, we try and change that perception.”
For more information about Mill District Dental, visit www.milldistrictdental.com.
Mill District Dental
1026 S. Washington Ave., Suite 100