At Home With Hirshfield’s


Hirshfield’s offers an abundance of paint options for your home. Photo courtesy of Marsha Keppel

Hirshfield’s offers a wide variety of paint products and services to keep you busy—and your home looking beautiful—during COVID-19.

If there’s one thing we can all bond over during this coronavirus-induced social distancing, it’s that people are craving change. From the obvious change of pace, scenery, or routine, to more extreme change (let’s be real, hair dye sales have probably gone through the roof these days), people are bored and looking for something to do. So why not take that boredom and turn it into something more productive?

Give your home a refresh with the help of Hirshfield’s, a 126-year-old paint supply company that started as a wallpaper contractor business with nothing more than a couple’s dream and a $100 loan. After opening in 1894, the co-founders, Frank and Elizabeth Hirshfield, moved the business to a new location next to the Dayton’s department store and refocused the company from contract work to the sale of paint and wallpaper supplies directly to consumers.

“The little business prospered. Hirshfield’s grew to be a major supplier of wallpaper and painting supplies throughout the Midwest and beyond,” says Jeff Lien, marketing manager of Hirshfield’s. “Distribution of wallpaper was its core business, shepherded by second-generation, Dr. Frank Hirshfield. Hundreds of wallpaper collections and thousands of patterns were stocked and shipped from its warehouse to dealers and hardware stores.”

Later on, third-generation Frank “Bud” Hirshfield took the business on a new adventure, opening Hirshfield’s Decorating Centers near every major shopping mall in the Twin Cities. The centers serviced homeowners and professional painting contractors, and the Hirshfield’s Design Resource offered a showroom exclusively for interior designers, featuring high-end wallpapers, fabrics, furniture, and more.

The company eventually added its own line of paints to its vast repertoire in the ’80s, as well as paints from Benjamin Moore, Magnolia Home, PPG, and Farrow & Ball.

“Today, with over thirty stores throughout Minnesota, North Dakota, South Dakota, and Wisconsin, the inspired work ethic of Frank and Elizabeth is what keeps customers coming back to Hirshfield’s,” Lien says. “It’s about building relationships and an obsession with first-quality customer service. For our customers, it means preserving those old-fashioned values, taking the time to ask the right questions, and providing the right answers, all with a friendly smile.”

In addition to its more than 6,000 paint colors, Hirshfield’s offers exterior wood stains, lacquers and specialty wood coatings, concrete coatings, window treatments, and wallpapers.

“Our highly trained staff will be happy to assist you from your very first visit to one of our showrooms within Hirshfield’s stores, to the final installation,” says Lien.

Hirshfield’s is currently offering curbside pickup and delivery during the COVID-19 pandemic. Photo courtesy of Hirshfield’s

Because Hirshfield’s was considered an essential business, its stores have remained open during COVID-19. Early on, Lien says, they went exclusively to curbside service or delivery.

“With stores in four states, we need to monitor the guidelines provided by the Minnesota, North Dakota, South Dakota, and Wisconsin Departments of Health and the CDC,” he says.

At this time, customers are not allowed in any Hirshfield’s stores, but Lien says staff are still ready to help via curbside pickup or delivery.

“While orders for paints and supplies can be called in to the store, many homeowners are using Hirshfield’s online shopping site, which features all the paints and colors from Benjamin Moore, Magnolia Home, and Hirshfield’s Paints,” Lien notes. “In addition to curbside pickup, Hirshfield’s now will deliver paints and supplies to homeowners in the Twin Cities area.”

Hirshfield’s is known for its service and expertise on all things paint, whether it’s helping find that perfect paint color for the kid’s room, or designing window treatments for an entire house, Lien says. “The pandemic has forced changes in the way we can bring that unexpected level of service to our customers,” he adds.

Hirshfield’s has your back when it comes to finding the best summer paint trends, such as Summer Blush. Photo courtesy of Hirshfield’s

To accommodate people’s interior design needs while also considering their safety, Hirshfield’s now offers contact-free, virtual “in-home” design consultations for window treatments and paint color with a Hirshfield’s designer via FaceTime or Google DUO. The customer and their designer can “walk through the home together,” view, and discuss their needs. Customers can also have samples sent directly to their homes.

“We’ve also developed an online paint color consultation service where the homeowner uploads a photo of the room they are redecorating, answers a few questions on their style and personality, and we’ll send them back six color designs to review and follow up with a ten-minute phone discussion,” Lien says. “And now that spring is here, we are even doing virtual exterior paint color consultations.”

Whether picking up, ordering delivery, or scheduling a virtual consultation, there is one thing that will be consistent with your experience: Hirshfield’s customer service and expertise.

“Our staff take great pride in what they do and enjoy helping you create your home as you’ve always dreamed,” Lien says.

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