PRESS RELEASE: Lavender Magazine, Minnesota National Guard Form Historic Relationship


[EDINA, MN, 25 OCT., 2018—] Lavender Magazine, Minnesota’s GLBT publication, is proud to announce its historic relationship with the Minnesota National Guard.

Lavender, which reaches 203,685 readers for its magazine and online version and has over 100,000 more readers on its Big Gay News Twitter, iPad, and social media accounts, has commenced a first-of-its-kind advertising relationship with the Minnesota National Guard, the North Star State’s celebrated first line of home defense.

For the first time in American history, a military organization has begun an advertising relationship with a mainstream GLBT publication, signaling the Minnesota National Guard’s continuing dedication to fostering diversity and inclusion among its ranks.

Since the 2011 repeal of the Clinton-era “Don’t Ask, Don’t Tell” law, GLBT citizens wishing to serve their country have been able to do so freely and openly, and as attitudes toward our rainbow community have progressed for the better, so too have the U.S. Armed Forces’ efforts to welcome GLBT soldiers.

The relationship between Lavender and the Minnesota National Guard will begin in earnest with the October 25, 2018 issue, featuring a profile of Captain Tyler Bieniek (P), an openly gay National Guardsman who serves as the Logistics Plans and Operations Officer at Camp Ripley.

Lavender is excited and privileged to begin what aims to be a long and fruitful relationship with the Minnesota National Guard. As the Guard dedicates its resources to protect our state’s citizens in the event of emergencies, it will also continue its dedication to welcoming GLBT soldiers into its ranks.

Founded in 1995, Lavender delivers excellent content to its readers on the stands and online, highlighting the best that Minnesota’s GLBT and GLBT-friendly individuals and companies have to offer.  Lavender is the winner of the Minnesota Magazine and Publishing Association’s 2016 Magazine of the Year, and has been honored with another 112 MMPA awards in the last 19 years, plus 13 additional local and national awards for excellence.

“The god that gave us life gave us liberty at the same time: the hand of force may destroy, but cannot disjoin them.” -Thomas Jefferson in his 1774 letter to King George III, “A Summary View of the Rights of British America”, in which he demands a redress of the 13 Colonies’ grievances.


For more information, please call Lavender Media President and CEO Stephen Rocheford at 612-436-4665, or email [email protected]

Lavender Magazine

5100 Eden Ave, Suite 107 • Edina, MN 55436 • 612.436.4660

©2022 Lavender Media, Inc.