Rideshare Profiles With LGBTQ Symbols Canceled More Often By Drivers

Photo courtesy of BigStock/Jonathan Weiss

Advocate reports that racial and anti-LGBTQ+ bias persists in ridesharing services even though companies have taken steps to reduce it, according to a new study from Indiana University Bloomington’s Kelley School of Business — and the authors believe they’re the first to show that an indication of support for LGBTQ+ equality can trigger this bias.

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