Malinda Launert

If you want to buy or sell a home in today’s market, you already have enough worries. Your real estate agent shouldn’t be one of them. Unfortunately, many realtors don’t want to take the time to show enough properties, have open houses, or even work with clients who aren’t looking at properties within a certain price range.The others may make top dollar for themselves, but Malinda Launert, a realtor with Coldwell Banker Burnet for the past 13 years, would rather get the best deal for her clients.As Launert says, “It’s not about how much I can make out of you and how fast. It’s about building relationships in a community I’ve worked in my whole life.”Launert, who built her strong client base among the lesbian community, specializes in the South Minneapolis area, but also has sold homes from the suburbs all the way to Mora. Her low-pressure approach, combined with a solid background in rehabilitating properties, helps both buyers and sellers feel comfortable and well-informed throughout the process.In Launert’s words, “I try to tell someone the good and the negative, so they know what they’re really up against. I also have a lot of contacts in the construction business. People can get good work for a reasonable price, and know what to expect if they have a repair.”Knowing a property inside and out before buying ensures more than a good deal. Launert’s customers find homes that are perfectly suited to them.As Launert explains, “I think I have a strong record for people I’ve sold homes to. They’ve stayed in them because they’re such a good home and a good fit. I’m not about the quick sale—I’m about the right sale.”Launert finds that being affiliated with Coldwell Banker Burnet offers additional opportunities. Because it’s a national company, she is able to connect clients in different states.As Launert shares, “I think we do better service. I think we have a good staff. And our hours are some of the longest for making appointments.”Though the media has recommended caution when it comes to dual-agency relationships, Launert emphasizes that Coldwell Banker Burnet takes appropriate precautions.According to Launert, “Even if I work for Coldwell Banker, and it’s a Coldwell Banker listing, they’re not going to give me information that’s harmful to the seller or buyer. I’m trying to negotiate a good deal for my buyer, and they do the same for the seller, but the client makes the ultimate decision.”To contact Launert, call (612) 802-2527, or visit her Web site at www.malindalaunert.com.Malinda Launert, RealtorYear Founded: 1996President/CEO: Malinda LaunertNumber of Employees: 3Phone: (612) 802-2527Web site: www.malindalaunert.com