Positioning
Guaranteed preferred placement available–add 20%.
Discounts
Consistency is the key to regular customer response. Lavender has designed frequency rates that will save you up to 50%!
Convenient prepayment discounts:
|
PREPAY |
6-12 ADS |
13-25 ADS |
26+ ADS |
|
SAVE |
4% |
6% |
8% |
10% discount for Black & White ads.
10% discount for non-profit organizations—IRS 501(c)(3) letter required.
15% discount off all rates for accredited agencies—may not be combined with other discounts.
Our Advertiser Committment
We at Lavender Media are committed to providing our advertisers with marketing opportunities to reach the loyal and lucrative GLBT market. We are determined to maintain your trust by:
• Producing high-quality publications at a great value to advertisers.
• Having an independent firm audit our circulation.
• Reaching the GLBT community at more than 700 verified distribution sites.
• Respectfully pricing our advertising.
• Providing the highest level of client service and ad design.
• Creating insightful editorial content, making our publications attractive to GLBT readers/consumers.
The Media Audit
The Media Audit, an independent survey whose results are subscribed to by Twin Cities media, measures the effectiveness of advertising with area media.
The results show Lavender to be the most effective Twin Cities publication in numerous categories. Ask your account executive how effective Lavender is in reaching your audience.
Terms
Advertising must be paid for in advance by the Advertiser. Payments are due by issue deadline. Lavender reserves the right to secure all ads with a credit card. Lavender reserves the right to pull any advertisement that is not secured. Invoices over 30 days past due are subject to 1.5% interest per month. Ads placed after the deadline or artwork provided late will be accepted only as space and time permit, and are subject to a 10% late charge. For your convenience, we accept:
Cost Per Thousand (CPM)
When planning media placement, ad agencies and advertising professionals use the CPM as a measure to calculate their investment’s worth. Compare Lavender’s CPM to other publications’ by dividing the rate by the circulation. You will see that Lavender represents your best investment. Because the industry standard for niche marketing is a higher CPM, Lavender compares even more favorably with mainstream media. Lavender is THE publication that connects your business directly to the loyal and lucrative Minnesota GLBT community.
Compare
| MAGAZINE | RATE [divided by] | CIRCULATION | [EQUALS] CPM |
| Lavender® | $699 | 25,000 | $27.96 |
| Minnesota Monthly | $5,730 | 61,624 | $92.98 |
| Mpls/St. Paul | $9,515 | 68,381 | $139.15 |
| MN Women’s Press | $2,175 | 40,000* | $54.38 |
| Southwest Journal | $2,234 | 36,000* | $62.06 |
| City Pages | $4,069 | 118,000 | $34.48 |
| The Rake | $3,804 | 55,000 | $69.16 |
Circulation Verified by Audit Bureau of Circulations. *Circulation figures claimed by MN Women’s Press and Southwest Journal are neither audited nor verified. For the purpose of comparison, rates quoted are from 2003 rate cards that were available in October of that year. Rates include 4 color. Source: ABC, MediaStart.com, publishers* statements and 2003 rate cards.