Lavender consumers have an average household income of $80,233
Gender
Male 57.9%
Female 42.1%
Age
Average Age 37.4
43.7% are age 18-34
Education
85.2% have a post-secondary degree
(4 times the general adult population statistic)
27.1% of these have a master’s degree or higher
Household
Average individual income $54,826
17.2% of households earn above $120,000
16.7% have children (1.86 children per household)
56.9% have a pet
66.9% exercise at least 2 times per week
Technology
86.8% use a computer at work
85.1% make purchases online
83.7% own a lease a cell phone
Travel
31.7% plan to take a cruise in the next 3 years
Spending Habits
88.3% have a major credit card
64.6% contribute to an IRA or 401K
56.2% own stocks, bonds or mutual funds
74.5% go out to the bars and clubs
63.8% drink wine
61.1% purchase clothing online or through a catalog
24.7% smoke cigarettes
12.9% lease at least one motor vehicle
Average number of times per month:
Go to the bar and clubs 4.34
See a movie in a theater 2.93
Attend the arts/theater 2.79
In the Last 12 Months:
46.8% purchased jewelry
39.2% made a major home improvement
65.4% have spent $500 or more on apparel or shoes
57.1% have spent $500 or more in home decorating
73.1% have spent $500 or more on spa, hair care, and/or massage services
93.4% purchased a CD
87.9% purchased a DVD
73.8% attended a concert
37.2% traveled to Chicago
Statistics from the 2006 Lavender Reader Survey
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